New most popular YouTube channel as Mr Beast dethrones T-Series
Sign up to our free weekly IndyTech newsletter delivered straight to your inbox
Sign up to our free IndyTech newsletter
American Youtuber MrBeast has overtaken an Indian YouTube channel with more than a quarter of a billion subscribers to become the platform’s most popular channel.
MrBeast, whose real name is James Donaldson, first gained popularity in 2017 after posting a video showing him counting to 100,000 over 40 hours.
The video received tens of millions of views, and while the follow-up video – which showed him counting from 100,000 to 200,000 over 55 hours – only gained a relatively modest amount of views, his channel has gone on to gain more than 269 million subscribers.
T-Series, which hosts Indian music videos and movie trailers, overtook PewDiePie in 2019 to become the world’s most popular channel on YouTube, ending a six year reign for the Swedish YouTube star.
The dominance of T-Series had been controversial among some people within the YouTube community, who claimed that it represented a shift away from independent creators to corporate brands.
In a post to X on Sunday, MrBeast wrote: “After six years we have finally avenged Pewdiepie.”
Since losing interest in filming himself count, MrBeast has gained a reputation for big-budget competitions, including a live-streamed ‘rock, paper, scissors’ event in 2020 that had a $250,000 prize.
More recent videos include a 100-person competition that challenged the contestants – who ranged in age from one to 100 – to stay in a glass cube for as long as possible. After spending eight days in a cube, the 40-year-old winner went home with $500,000.
His most popular video is currently a “real-life Squid Game”, based on the popular Netflix series, which saw contestants compete in a series of games like musical chairs for prize money.
MrBeast’s net worth was estimated to be around $500 million (£392) in 2022, according to Forbes.
Earlier this year, the 26-year-old YouTuber reportedly signed a TV deal worth $100 million with Amazon.