Citroen’s Ambitious Plan: 200 Sales And Service Points By Year-End

This strategic move will extend Citroen’s reach to over 140 regions nationwide, marking a significant leap from its current 58 dealerships. This expansion is not just a number’s game; it represents a 400% growth in Citroen’s network, demonstrating the brand’s commitment to becoming more accessible to Indian consumers.

Bringing Citroen to Every Corner

The expansion plan is not limited to urban areas but stretches into semi-urban and rural markets. This spread into diverse markets is a clear indicator of Citroen’s mission to penetrate deeper into the Indian automotive market, providing quality to corners of the country previously untapped by the brand.

Earlier insights into Citroen’s roadmap reveal an upgrade on most of its cars coming in July. Moreover, the brand is gearing up for the launch of its next model, the C3X coupe, under the C-Cubed program. This upcoming model is set to feature a revamped interior, promising a fresh and exciting offering to the market.

Shishir Mishra, Brand Director at Citroen India, shared his vision behind the expansion. He emphasized the brand’s aggressive strategy to make Citroen available beyond Tier I and Tier II cities.

With a keen eye on Tier III and Tier IV markets, Citroen is not just chasing growth but also aims to contribute to the socio-economic development of smaller urban centres.

Mishra highlighted the potential of these regions, which are ripe with consumers eager for quality automotive products and services. By venturing into these areas, Citroen seeks to foster prosperity and inclusivity, enriching the diverse geographical landscape of India.

The NEP underscores Citroen’s dedication to enhancing its footprint in India, ensuring that customers across the country can enjoy access to its innovative products and services.

Thoughts About Citroen’s Expansion Plan

As the brand gears up for this extensive network growth, it is set to redefine its presence and influence in the Indian automotive industry, promising an exciting future for both the brand and its customers.