Save the future… DS Group's unique awareness campaign to save the earth and nature

On the occasion of World Environment Day, DS Group i.e. Dharampal Satyapal Group has come up with a unique awareness campaign. The campaign is named Save the Future. Under this, people have been warned that there will be danger to the earth in the future. The #SaveTheFuture campaign is launched on World Environment Day with a Future newspaper print advertisement, a major milestone of the campaign. It is uniquely designed. When scanning the code, a video will open, in which topics related to the future will appear. In this, it is said that awareness should be created now to save nature. With this, DS Group strives to show a vision of a possible future without neglecting the environment. The campaign will run across all social media platforms. AI-powered photos will explain things like pollution and the importance of protecting water bodies. An AI-generated audio-visual montage depicts a grim future. Commenting on the campaign, DS Group Vice President Rajeev Kumar said, DS Group has always demonstrated its commitment towards a greener world. “Our aim is to tell a new story of Earth through the #SaveTheFuture campaign,” he said. To promote digital communication. The campaign urges the public and various communities to rethink their relationship with nature and actively engage in building a better tomorrow for future generations. About TS Group TS Group (Tharambal Satyapal Group) is a multi-business conglomerate. One of the world's leading FMCG groups including India. Founded in 1929, it is an inspiring success story. It is a unique blend of history and tradition. It has a broad and diversified portfolio with investments in mouth fresheners, food and beverages, snacks, hospitality, agriculture, luxury retail businesses and others. The group's key brands are Rajnikanda, Catch, Pulse, FRU, Ksheer, Boss Boss, Baba, Tulsi, Lobara, Le Marche, Uncafe, Birthright, Lederac, Lovewit, Singles, The Manu Maharani and Namah. DS Group Social Responsibility As a company, DS Group prioritizes its social responsibility. Protecting the Earth is one of them. DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification under USGBC's (US Green Building Council) current Building O&M (Operations and Maintenance) program version 4.0. DS Headquarters has also received USGBC's LEED Zero Carbon certification. For more information log on to: www.dsgroup.com. LinkedIn – Instagram – Website- For more information contact here- dsgroup@prpundit.com

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