Will you do something for me… How these 4 words of PM Modi took BJP's election agenda to every home

It would not be an exaggeration to say that the 2024 election campaign was Modi-like. Modi was reaching a place where he could not go. With the rally and after the rally. In about two and a half months he broke his own record by running a public relations campaign in more than 200 locations. Prime Minister Narendra Modi held 145 rallies in the 2019 Lok Sabha elections and this year alone, his number of rallies is 172. Add roadshows and other promotional campaigns to this, and the number goes up to 206. At the same time, Prime Minister Modi set a record for media interviews this year. He gave interviews to 80 media houses of the country and tried to convey his views to the people. But Modi's outreach strategy is not limited to just rallies or interviews. This time he developed a new skill in his speech, ie – Modi's message reached where Modi could not reach. Prime Minister Modi adopted a unique style for this. In all the speeches made by Prime Minister Modi, some things are common. Reaching the hearts of lower middle class women by speaking the word Mangalasutra, he created waves in every village by talking about cow-buffalo and farm stables trying to be well-wishers of farmers and wage labourers. He tried to make the Congress and other opposition parties anti-Hindu by using the word Muslims or Muslims to create sympathy among the majority Hindus. to be underlined. After talking about all this in his rallies, Modi used to say to the people gathered in public meetings – OK, will you do something for me? A voice came from the crowd – Yes, we will do it. He repeated – tell me, will you? The crowd was louder than ever – yes we will. People would raise their hands and support him like fans. Following this, Modi gave a task to the public in the public meeting – when you all leave here to your homes, give my regards to the elders of your village. Tell your son Modi has sent you greetings and say Ram Ram to him on my behalf. Ask him for his blessings for me. It is special that the Prime Minister adopts a different tone every time. Sometimes he says congratulations to the old mother and sometimes he says that Modi's guarantee will reach every household in the third term for those who have not reached Modi's guarantee. Permanent house where permanent houses are not built, tap water is guaranteed in places where drinking water is not available. Likewise, he will make promises ranging from electricity, roads to Ujjwala connectivity and Ayushman Bharat. It is worth noting that the Prime Minister calls the central government's welfare schemes 'Modi's guarantee'. He coined the term 'Modi's guarantee' during the Vikas Bharat Sankalp Yatra months before the polls began. Wherever the Sankalp Yatra van goes, Modi's guarantee is written on it. He used it well while interacting with the beneficiaries. This is also an outreach program of Modi. Most of the time, he interacted virtually and directly with hundreds of beneficiaries in different parts of the country. The words were taken to the village god places. In between the speech, PM Modi also made another distinction. At the beginning of his rallies, he would talk about the blessings and assurances of the elders, but later he added Dev places to it. Will you do something for me?' When Prime Minister Modi says that, hundreds of people say, 'Yes. Then he would say – When you leave here, visit the god places of your respective towns and do darshan and pray for me. Say- One of your devotees wants to make India a developed country, seek blessings for this. However, during this period, there is no doubt that PM Modi is trying to connect with Hindu sensibilities and positioning himself as a spiritual personality as well. But he also says with great wisdom that there will definitely be a place for God in the village. After all, what is this someone? Here he very tactfully tries to reach the non-Hindu community without saying anything. They don't say a mosque, they don't say a dargah, they don't say a church – they say something like a place of worship, and they include everyone in it. Despite his direct interaction with the crowd at public meetings, the art of projecting his personality has been in PM Modi's hands for years. But over time it intensified. Evidence of this can be seen in his rallies as he begins to interact with the people in the crowd. Click on the videos of all previous rallies and you will understand everything. Rallies are often crowded, Prime Minister Modi immediately reacts after seeing pictures of people climbing tree branches or increasing the chances of an accident, stopping the tree climbers to get down first and then start our talk. At Modi's previous rallies, at various places, when children, women, students, senior citizens or any organization took his photographs and watched them from the platform, he stopped his speech and asked the SPG jawans to collect them immediately. He has also given a message that he will definitely reply to all those whose name and address are written on the back. These election activities and colors cannot be separated from the strategies of the public relations campaign.