Is cheap AC going to be launched in India? Isha Ambani is preparing to launch a new product

From energy to fashion, from internet to flour and pulses… Reliance’s business worth Rs 1985000 crore is expanding day by day. Now Mukesh Ambani is preparing to create a stir in another sector. Reliance Industries is making big plans for consumer electronics and home appliance business. Reliance Industries is preparing to enter the electronic and home appliances sector.

Mukesh Ambani handed over the responsibility of Reliance Retail to Isha Ambani in August 2022, since then this company has been performing well. Reliance Retail wants to expand its portfolio and the company is soon going to enter the new category of home appliances.

Reliance has prepared this plan

According to a report, Reliance Industries plans to challenge the dominance of foreign companies in the consumer electronics and home appliance segments. For this, made-in-India products will be launched under the Wyzr brand. Ambani’s company can launch products like LED bulb, TV, AC, fridge, washing machine etc. in the coming days under this scheme.

Reliance will create a stir in new sector

Last year itself, Reliance Consumer had launched Made for India consumer goods brand ‘Independence’. Under this brand, Reliance launched cheap food products like flour, rice, pulses in the market. Now the company is preparing to enter the consumer electronics and home appliance business like cheap AC, fridge, TV. According to the report, Reliance Industries plans to end the dominance of foreign companies in the consumer electronics and home appliance segments. In segments like AC, fridge, TV, brands like LG, Samsung, Whirlpool, Haier, Daikin have captured the market. Mukesh Ambani wants to end this dominance.

Reliance Retail will design these products internally and then customize them and can distribute the products. However, no official information has been given by the company yet. The market of AC in India is very big, from small brands to many big and famous brands are present here. This includes brand names like O’general, carrier, Samsung, LG and Blue Star. However, the company’s strategy will be revealed only once Reliance’s ACs are launched in the Indian market.